Our unique and innovative memory foam feel is incredible, supple and plush. The Bio Aloe is infused with soothing Aloe for a beautiful sleep. We use all natural Aloe Vera oil to construct the foam instead of applying it to the surface of the pillow. Aloe calms the skin and provides antibacterial benefits. We harness the soothing power of nature and combine it with our advanced Italian-made foams for unparalleled performance. We use water to expand our foams in-stead of harsh chemicals which means clean, safe pillows without chemical dry-out. The plush feel supports your head and neck while reducing pressure points. The cool cover keeps the temperature down, and the ventilation holes keep the air flowing throughout the pillow, for an easy and breezy sleep. Our cooling technology is in the fibres and not just a topical treatment, which means it stays cool even after washing. Woven with luxurious Japanese cotton TOYOBO fibers, these covers are cool-to-the-touch and provide long lasting comfort. Great fit for sleepers of all positions and styles.